We’ve joined forces with aggregator Choice

Plenti^, Australia’s leading consumer lender, today proudly announced its new partnership with Choice Aggregation Services (Choice).

The partnership shows broker demand for lending alternatives intensifying and a powerful trend toward servicing diverse client needs. 

Together, Choice and Plenti are committed to providing brokers access to a range of financial products at great rates. The new partnership will make Plenti’s award-winning unsecured personal loan product available to a network of over 1,600 Choice brokers and their clients.

With over 8,000 brokers already accredited with Plenti and growing, it’s evident that brokers are increasingly recognising how Plenti can elevate their clients’ financial wellbeing. Daniel Foggo, CEO of Plenti, said that the partnership will enable Choice brokers to expand their client offering, unlocking opportunities in the blooming consumer finance market. 

“With Plenti’s competitive personal loan offering, Choice brokers can unlock the potential of holistic client service. Versatile and affordable consumer finance should be core to a broker’s growth outlook and their clients’ financial wellbeing,” Foggo commented. 

“Plenti has an unstoppable momentum giving brokers the value they need to prosper, and today’s announcement cements the demand for Plenti’s loan offering.” 

Consumer lenders, such as Plenti, cut out traditional intermediaries, offering customers better value than traditional lenders with a faster, simpler application process and lower, personalised rates.

“I am delighted to partner with Plenti. Their innovative model and competitive rates for personal loans align with our strategy to deliver a strong panel of lenders who can meet the diverse needs of brokers and their customers,” Stephen Moore, CEO of Choice, said.

“We believe the future for broking includes managing the broader financial needs of customers. This includes deepening existing relationships and helping to attract a broader range of new customers.”

This announcement validates the strong and credible proposition Plenti brings to the Australian finance and broker industries. Over the last 12 months, Plenti has entered into partnerships with more than ten of Australia’s leading aggregators and this number is set to increase. In April, the value of aggregate loans funded through Plenti surpassed $500 million, reflecting 70 per cent annual growth in loans.

Steph D’Souza

Written By Steph D’Souza

^Plenti was known as RateSetter prior to July 2020.