Destroy your dreams
Make them real
Our first national brand campaign was designed to inspire Australians to stop putting their big ideas on hold — and instead, make them real.
The concept
Our concept came to life in a field of "Dreams" — which previously existed only within an online pinboard (à la Pinterest) — being destroyed through brilliant, colourful explosions.
Thecontest
As part of the campaign, we asked Australians to show us exactly which of their dreams they'd like to make real, using their Pinterest board. We saw so many inspiring boards featuring all kinds of dreams and awarded our $20,000 grand prize to Ro, who shared with us their dreams of creating 'a place of tranquillity, comfort and life-long learning."
We know dreams
Everything we do, we do to help our borrowers bring their big ideas to life. Through our continuing content series, the Plenti Dream Index we uncover what Aussies' dreams are made of, what their plans for the future are and how they plan to spend their money. Explore the latest in the Plenti Dream Index series: What Women Want.